COVID-19 led Digitalization
Heinz, a 150-year-old company went direct-to-consumer in 2020 with Shopify. Accenture moved its 500k+ team to Microsoft Teams to enable better communication. Workvivo, Notion, Yellow Messenger, and other companies raised massive rounds to accelerate their growth and help customers with digitization. COVID-19 has disrupted business operations and made companies rethink their digital strategy. You've probably heard a lot about COVID-19 led digitization but, here, is the data to support it.
Traffic to software discovery platforms
To ensure continuity, businesses started referring to G2 Crowd, GetApp, SoftwareAdvice, and other platforms to find software best suited to their needs. In fact, within 2 months of the lockdown, G2's website reach increased by 104%
Better collaboration and communication
As businesses realized that working from home is going to be the new norm, they started investing in productivity and collaboration platforms
Continuing Business Operations
Telemedicine platforms have received a boost because of COVID-19. Teladoc, AmWell, Doctor On Demand, MDLive have been some of the obvious winners. Doxy.me, a 6-year-old bootstrapped company, has emerged as an unlikely winner, leaving behind the heavily funded ones including Klara and eVisit. Within 2 months of the lockdown, traffic to doxy.me has grown by more than 2000%. And the company ended April 2020 with 315 million minutes (53x since January) and 18.9 million calls.
Moving Events Online
As there is no visibility on when would larger gatherings be safe again, companies that specialize in online events are gaining traction. Traffic to Hopin and Airmeet has increased by 633% and 1094% respectively within 2 months of lockdown.
Adoption of Automated Transcription
As meetings and conversations have gone digital, transcription platforms - Otter and Sonix have seen tremendous growth. Within 2 months of the lockdown, the traffic to Otter and Sonix has grown by 45% and 64% respectively.
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